Need a Motivational Speaker? - Ten Top Tips to Help you Choose Wisely
By: John Bell
Being given the task of sourcing a motivational speaker for your next meeting, conference, convention or seminar is a daunting responsibility. Getting it wrong can cost both you and your company dearly. Professional speaker John Bell offers ten top tips to assist you in your quest.
1. Why Motivational Speakers are Necessary
Find a quality speaker with the special ability to motivate and you can be assured your meeting, seminar, convention or conference will have the success all of your hard work, no-doubt, rightly deserves.
Motivating speakers turn ‘average’ event evaluation scores into superlatives such as, brilliant, fantastic and superb.
Correctly motivate your delegates and you receive credit for helping to install in them an internal energy that determines all aspects of their future behaviour. This is why motivational speakers are hired and your final choice is so important.
2. Watch out for Pretenders
It is essential you understand that any Tom, Dick or Harry can legally call themselves motivational speakers. So simply finding someone listed as such on a website, or in a business directory, is no guarantee as to his or her ability to motivate an audience.
Would-be speakers are inventing themselves on a daily basis. They see the perceived success, and other associated privileges that the top international, professional speakers appear to have, and think along the lines ‘I could do that – easy money, travel to exotic places, fast cars, top hotels etc’. Ask a top motivational speaker if that is fair reflection of their lifestyle and he or she is likely to reply ‘If only’. So what do you need to look out for?
3. Sourcing a Speaker
Type motivating speaker into a search engine and you can expect well over three million hits. This, of course, only partially helps you in your quest for the perfect speaker for your event! How many days have you set aside for this task? If you are thinking in hours, rather than years, then you are advised to read on:
Choosing a short list of potential candidates from the first two or three pages of a search engine listing seems, and is to some extent, a logical way to proceed. However, there are further issues that are worthy of your consideration:
4. Agents, Bureaus or Direct to a Speaker?
Speaker agents and bureaus represent the majority of the best, professional speakers. Many of the top motivational speakers are also a business in their own right and, as such, will additionally represent their own best interests.
Agents are only interested in top speakers and proactively promote them, putting a speaker’s name forward to conference organisers and the like. They charge a fee to the speaker for this service, usually based on a percentage of the speaker’s fee for the occasion. For effective ‘numbers’ management reasons, the choice of speakers found through an agent, can be limiting.
Bureaus tend to be dedicated to providing conference organisers, corporations, associations, and educational institutions with a large selection of professional speakers from which to choose. Too much choice can be their biggest disadvantage.
Motivational business speaker John Bell is recognised throughout the world as an authority on people behaviour. He has been speaking professionally for over 25 years. John works full-time as an author and a conference, seminar and convention presenter.
Watch videos of John speaking at www.johnbellspeaker.com
For In-house training visit www.mindtraining.synthasite.com
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